How To Choose An Online Business Card Printer

It’s gotten way too confusing to order business cards online. How do you choose a business card printer when there seem to be millions of them competing for your business?

Shopping for business card printing online is like shopping for any other product – your goal is to find what you what, for a reasonable price, from a reputable dealer. The problem when buying business cards online is making sure you’re comparing apples to apples, as the saying goes.

Finding the Business Cards You Want

Your first task is to find an online business card printer who carries the type of business card you want. Most online business card printers offer full-color business cards in a standard size (3″ by 2.5″), so a simple search for “business cards” or “business card printing” will find those.

You will need to decide whether to use custom artwork for your business card or one of the pre-designed backgrounds or templates offered by many business card printers. Again, many online business card printers allow you to order business cards either way.

Don’t be put off by the idea of using backgrounds that are available to everyone else; odds are slim that any of your direct competitors will find and use the same background. And these are professionally done designs that flat-out make you look good to prospects. (Much better than a homemade business card!)

If you need different cards, such as die-cut business cards or embossed (raised print) business cards, those are also easy to find using your favorite search engine. Many business card printers offer more than one type of card – raised print, one-color or full-color, for example. Some even offer magnetic cards, sticker cards and more.

For the purposes of this article, we’ll assume you’re looking for full color business cards.

Paying a Reasonable Price for Business Cards

Business cards are the bargain buy of the marketing world, but comparison-shopping for business cards can be a nightmare. It’s not enough to compare style and price of business cards between printers (say, 1000 full-color cards, printed on one side – 4/0).

Besides the style and price, you also should compare:

  • the thickness of the card stock (a 14pt card is sturdier than a 10pt card);
  • whether or not a protective coating is included in the price (and which type – a card can be “glossy” without having the protection of UV coating, and UV coating is generally considered more desirable than aqueous coating);
  • whether or not there are extra charges, such as a fee to upload your own images;
  • how many (or how few) business cards you can order at a time;
  • shipping costs; and, last but not least;
  • the reputation of the business card printing company.

Finding a Reputable Business Card Printer

Online business card printers who’ve made it to the top of the search engines, and stayed there, are generally okay – but not necessarily.

In fact, one popular, high-ranking business card printer online has such a pattern of complaints that they’ve received an “Unsatisfactory” rating from the Better Business Bureau. (This company’s cards are also of substandard size, although it’s hard to tell unless you directly compare them with another business card.)

So one guideline is to look for a designation such as Better Business Bureau approval or Bizrate certification. If a company has won such a designation, they’ll probably mention it somewhere on their website. Testimonials are another clue – but it isn’t hard to find a dozen happy people out of thousands of customers, so read them with a grain of salt.

Another way to assess a business card printer is to request samples of their business cards – not only will you get to examine actual cards, but you’ll get a feel for their customer service as well.

One Last Complication

Did you know that many, if not most, of the business card printers on the web are dealers for two or three huge wholesale business card printing companies? That’s right – you spend all that time shopping for the right business card printer and you probably don’t realize you’re comparing identical cards.

(You usually can’t tell until you reach the section of the website where you actually choose and edit a business card template or background – the URL will change.)

Now there’s nothing wrong with these online business card dealers, many of whom add value by educating people about business cards, just as I do, and nothing wrong with the business cards. But knowing that many business card printers online offer the exact same cards should save you some comparison time!

Given the affordability, portability and versatility of business cards, it is certainly worth taking time to shop around for the right business card printer for your business. And now that you understand some of the differences, you’ll make a more informed decision when you next go looking for a business card printer on the Internet.

Business Card for Every Small Business Owner

Having a good business card is not as necessary as posting your name and contact data on a little 3.5″ x 2″ card. There are an enormous number of ways you can organize your card, numerous choices with regards to the data you incorporate, and considerably more ways you can make your business card emerge.

If you fizzle in any of these areas, you could lose prospects; get your cards hurled before making connection, thus hurting your aptitude to organize adequately.

Here are several guidelines to ensure your business card underpins your image as well as performs well for your business.

Incorporate Only the Most Important Information

It is enticing to diminish the text dimension and take into account each and every piece of data you have on your business card. As you about your daily job you will see cards that incorporate the staples (name, title, business name, telephone, email, site), in addition to each social organization profile, a business pitch, an extensive rundown of administrations and a bio. If you have this much data on your card, you are losing the beneficiary’s consideration because of data over-burden.

You need to incorporate enthusiasm of the recipient and make it essential, without making his or her head turn. Avoid the kitchen sink, and keep your card basic by being specific about the data you incorporate.

Ensure It Is Legible

Trendy text styles are fun, however, there’s a period and a spot for them, and your business card, for the most part, isn’t the correct place. Ensure the textual styles you use on your card are not too little, excessively favor, or blended somehow, making your card hard to peruse.

Would you like to add some flavor to your card? Let your logo be the configuration component that includes intrigue and keep the content basic and clear.

Maintain a strategic distance from Full Coverage

With moderate business card printing, it is exceptionally regular to have full-colored content printed on both sides of your company card. In any case, keep away from the enticement to cover totally each white space on your card, unless utterly vital.

It is unthinkable for your recipient to make notes or scribble down a memory note when there is no space to compose when there is dim shading covering the whole surface, or when both sides of you piece of paper is full. For the individuals who routinely utilize cards for note-taking, your dark, lustrous card may not make the cut for them.

Print them professionally

While printing on a printer with punctured card paper, please consider proficient printing. Unless you have business printing capacities, DIY business cards will not make the best early introduction.

You will save cash and overhaul your information effortlessly on the off chance that you print them yourself.

However, the effect of giving over a hand crafted business card is not the similar to the cards you print professionally.

Make a Lasting Impression With Plastic Business Cards

Plastic cards are easy to identify, easily fit in your wallet, purse, or pocketbook, work like a credit card, and just need to be swiped at point of sale. What can be easier? Apart from that, they can be distributed to friends and coworkers, they make easy gifts and also create positive connections of your brand with your clients. Check out their usefulness:

Keep your Customers Engaged To Your Brand

A quick scan of a smartphone can bring a customer to your website with the printed QR codes on your magnetic stripe cards. It can keep them updated about your business, and notify them about any promotions you are having.

Wildly Popular

From restaurants and hotels to gas stations and student loan programs, gift cards have fully spread into the consumer market. They also allow people freedom to pick their own products and services, which is probably the most appealing feature of all.

Eco Friendly

Many plastic cards can be made from recycled materials. They are easily re-entered into the recycling process, separating them out of the waste stream. Renewable materials are also being included into gift cards, which make them doubly green.

Popularity of Plastic Cards in Business

Business cards have long been an effective and affordable way to communicate, advertise and market a business. While each card has got significant amount of potential, not every business card make a great business. The fate of many plastic cards ends up getting tucked into glove compartments, folded into wallets or crumpled into pockets. Plastic business cards are fast changing the ways and creating lasting impressions by offering more durable, memorable and interesting options.

The potential of a business card starts to pick up speed as soon as you hand over a business card to someone. It is the beginning of accumulating a relationship with the person you have passed it to, and also the starting of its journey into other hands as you and your business are mentioned to colleagues and friends. To have a card that would withstand the journey successfully would set you ahead from the rest.

Among the key advantages of plastic cards the most notable are:

Durability

Cards made of plastic do not get folded or crumpled, hold up in your purse or wallet or and look new for years. Connections steadily build over the long term. It can take months or years for a potential client to get in touch. Therefore, your card needs to last.

Design

Plastic cards let you design opportunities that paper cards don’t. Explore the exciting possibilities to strengthen your brand by benefiting more from your business cards.

Appearance

Premium quality card for business or membership cards are the cherry on top of your marketing efforts. Your business card should receive the same attention that you give to the design of your company’s logo, brand and advertising. Your business card is an extension of your brand, and one of the most accessible, exchangeable marketing tools you have access to.